About
Unlock the full potential of your strategic veterinary clients with this concise, action‑oriented course on Key Account Management in the Veterinary Industry. Designed for sales and marketing professionals in animal health and veterinary pharmaceuticals, this self‑paced program gives you the essential tools to manage and grow your most valuable accounts. You’ll learn how to segment and prioritize clinics, hospitals, and corporate groups, map key decision‑makers, and design compelling value propositions that stand out from competitors. The course walks you through clear, ready‑to‑use frameworks for key account planning, opportunity analysis, and collaboration with medical and marketing teams. By the end, you’ll be able to build focused Key Account Plans, lead high‑impact meetings with veterinarians and clinic managers, and handle complex negotiations while protecting both margins and relationships. If you want a practical, no‑fluff approach to driving growth and loyalty in the veterinary market, this program is made for you.
You can also join this program via the mobile app. Go to the app